From: Jeff Kirsher <redacted>
Date: Mon, 29 Jul 2013 05:52:00 -0700

+	status = hw->phy.ops.write_i2c_byte(hw, IXGBE_SFF_SFF_8472_OSCB,
+					    IXGBE_I2C_EEPROM_DEV_ADDR2,
+					    eeprom_data);
+	if (status) {
+		hw_dbg(hw, "Failed to read Rx Rate Select RS1\n");
+		goto out;
+	}

Either the call, or the debugging message, is wrong.

They don't agree on whether this is a read or a write.