Change the framebuffer background color

Dear All!

I want to change the color with which the screen is filled when framebuffer device initializes.
I posted a question on StackOverflow (http://stackoverflow.com/questions/17252906), but nobody answered so far.
I'll just quote it:

When framebuffer device initializes (I guess it is vesafb), the screen is filled with black color. How can I change that color?

Thank you in advance for your answers.

Regards,
Dmitry